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Unlike customer satisfaction strategy and research firms, The Verde Group specializes in helping companies measure the cost of customer dissatisfaction, prioritize the issues based on ROI, and quickly fix them for improved retention and profitability.
By understanding sources of dissatisfaction and developing action plans for addressing them, we help companies substantially reduce customer defections. For example, we helped one organization reduce its 37% annual customer turnover to 0% within 12 months.
[Read more success stories.]
Focused on companies that place a high priority on customer retention, The Verde Group uses a proprietary method called Revenue@Risk™, which includes a unique measurement methodology, tools, and a best practices data base of more than 90,000 customer responses to surveys conducted over the last 10 years.
Clients benefit not only from insights from their own customers but also from feedback offered by thousands of similar customers at similar companies. Our surveys have addressed organizations in a broad range of industries, including financial services, telecommunications, high-tech and the manufacturing and industrial sectors.
We also contribute our expertise to help advance the overall field of customer retention. Our leadership executives are frequent speakers on the topic of customer dissatisfaction at industry conferences, universities and corporate events. Our executives are also often quoted by the business press and contribute articles on customer dissatisfaction and retention issues.
Click here to learn more about how our services can help you convert customer dissatisfaction into loyalty and profits.
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